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Properties Articles

Relocation - New Favourite Boroughs

Published: 25/05/2021





As buyers and tenants alter their property requirements, we have noticed a change in favoured Prime Central London locations.

The areas surrounding Hyde Park all have their own personality. East to West appears to differ in purpose. Mayfair and St James’s (East) can be described as more of a “business hub”, while Kensington and Holland Park (West) focuses on family residences and outdoor space.

From East Knightsbridge to North Mayfair apartments are plentiful, supplying residents with luxury lateral spaces, close to their places of work. Notting Hill to South Kensington provides elegant townhouses with favourable outdoor areas.

It is no surprise that these locations attract different residents, gaining interest from contrasting parties with specific requirements. However, given the continued affect of the lockdowns, property requirements have drawn a dramatic increased interest into Hyde Parks western locations.

Previously, we would notice young families relocating from a penthouse in Mayfair to a semi-detached Victorian home in Holland Park. Despite both properties having the same square footage, they would require outdoor space and a quieter environment. The excitement of Mayfair no longer drawing them in due to the needs of their young children.

In contrast, we are now receiving consistent enquiries for Holland Park, Kensington & Notting Hill from all categories of customers. Not simply families are requesting outdoor and quiet spaces as the majority of residents continue to work from home.

British residents have always favoured traditional residences, alike to townhouses, over international purchasers. As domestic customers continue to be the majority of buyers, until the air bridges open once more, it is very little surprise that the interest in this type of residence is high.