Published: 11/11/2021
If you are thinking of selling your property, we would recommend that you seriously consider putting it on the market around the Christmas period. Many rumours suggest that this is the worst time to publicise your property but we argue otherwise. People tend to believe that due to the market being slow at this time, it is difficult to sell your property. However, consider the opposite.
As many choose to delay the sale of their home till after Christmas, there is very little competition on the market. Buyers around the holiday time also tend to be more serious and want to act more quickly.
Zoopla data suggested a 70.5% spike in activity on the 26th of December 2020. Boxing day is for family for a lot of people. It is the perfect time to take this rare opportunity to make family decisions collectively.
Many feel that Christmas and New Year is the time for fresh starts; a chance to look over your wants & needs and make some changes. Families recognise they need more space as they grow, couples might choose to join residences, people might relocate. All of these situations encourage a property search boom.
So many disruptions to the property sector have occurred in the last year including; the pandemic, stamp duty holiday deadlines, lack of international buyers etc. As the market returns to normal, buyers will be urgently seeking properties. Many homeowners might delay listing their home till after the holiday season. To differentiate yourself and gain the most attention, think about putting your property on the market in December. Buyer traffic is greater in January, this will increase the competition. Make your home more noticeable by getting there early.
To speed up the process, instruct an agent to take care of everything. Ensure photographs are taken before accessorising your home for Christmas as these decorations can age with time.